Brera Orologi was founded by Maurizio Pasi and is named after the Brera district of Milan, which is often referred to as the ‘Soho of Milano’ due to its high concentration of art galleries and thriving social scene. The brand has dedicated boutiques 3 in Japan and one flagship store in Milan. It has had considerable success in the USA with a unsolicited celebrity following including many A listers. They have also over 260 points of sale and include many prestigious doors such as Neiman Marcus, Barney’s New York and Saks Fifth Avenue.They specialise in bold, sporty watches for men with luxurious details such as screw-down crowns and pushers, multi-layered dials, applied indexes and custom-crafted hands.